Hi, my name is Jennifer. I founded SURFCHIQUE to share my passion for the ocean’s surf to a wider audience beyond just surfers and have some fun with beauty and personal care products in the process. I’m not a makeup artist, model, celebrity, or famous surfer, however I do have a background in the beauty/personal care industry with some of the brands I’ve worked on in my agency days, including Unilever and Clarisonic! I am a very curiously minded person and dig deep into researching everything that I get involved with. I’ve learned a lot so far in launching this brand, including my journey into making perfumes. 

The idea for this brand came to me when I discovered this one multi-purpose beauty product (a multistick lip/cheek tint with a brush included) that I’d never seen or heard of before, and thought, this is a perfect simplistic beauty offering for a simple non-makeup surfer type person like me. However, it was a pretty pricey for what it was and I couldn’t imagine spending that much to test out multiple colors of the product and I was determined to find a more cost-effective way to produce one for myself, right here in the USA. 

Through my research into this project, I also found many manufacturers that make great, safe, quality products that align with products surfers might use/need and contain natural/organic ingredients and ingredients from the sea, while also offering the ability to customize the product’s ingredients to align with the SURCHIQUE style.  I also found a great manufacturer that was able to help me bring the Open Face Color Stick to life, but it took a couple years to finally get developed. 

In the meantime, I've been through journeys finding the best scent for our Surf Bum Body butter and I found a fragrance that fit the beachy surf vibes perfectly, but then was discontinued by the manufacturer.  That sent me into my journey to learn how perfumes were made, so I could recreate that great scent, make it better, as well as make all other kinds of fragrances that a surfer/beach lover might like that are inspired by tropical surfing trips and surf life.

So that’s pretty much it for now. New product development is currently occupying my time, developing formulas for new products that use my fragrances as well as other fun items.  I also have some other surf related side projects that I dabble in from time, along with my day job as a digital marketer.

Enough about me, I hope to connect with many future customers out there as SURFCHIQUE grows!